วันอังคารที่ 27 กรกฎาคม พ.ศ. 2553

Coffee - International Beverage

Did you know that coffee is the second most traded product worldwide next to crude oil? The coffee bean is taken from the center of the berry that the tree produces and is grown in over 65 countries. People all over the world use the ground product to brew common as well as specialty drinks that are often indigenous to their country and culture. While there are generally two major types of species of trees that produce coffee beans, there are many ways to use the beans to create many flavors for drinks to add to foods. The product is very popular for creating varieties of high style, expensive gourmet drinks especially in France, the U.S. and Europe.

Ethiopia is generally credited with the discovery of the plant and its stimulating affect. After its discovery, the plant then made its way to Yemen and Egypt. Arabia was the first to actually roast and then brew the beans to create a drink. It spread throughout the Muslim countries, then to Europe and finally to the Americas. It has been used in religious ceremonies in Middle Eastern companies and today, is often used to entertain friends and family. The drink is available almost as a staple for every meal throughout much of the world in restaurants and in many homes.

There is an almost endless stream of inventions related to coffee such as roasters, grinders, and many types of brewing appliances. Everything from home appliances to commercial machines, coffee is an important element in everyday life everywhere. Accessories that are associated with the drink such as cups, mugs, travel containers, disposable drink cups, and novelty items are a thriving industry especially in the U.S. Other complimentary products are a complete industry of their own but depend upon the use of coffee to stimulate their marketing ability such as sweeteners, types of creameries, and various types of filters for brewing. Other industries such as the bakery industry would see a marked drop in consumer purchases of donuts, pastries and other breakfast breads if there were not coffee around to wash down these tasty foods!

Coffee as a hot beverage is typical, but not the only way to serve the drink. Cold drinks and foods processed with the bean are very popular such as iced coffees, ice cream, pies, frozen bars, and candy. There is almost no limit to what has sprung up in the food industry that uses ground roasted beans to flavor their products. There are also specialty shops such as coffee bars and coffee houses that surround their services around these hot and cold specialty drinks. While the drink is manufactured in many variety, blends, and temperatures, there is still no lessening of the demand for a simple, hot cup of java in a plain white mug to get the day started for many people around the world. The demand for the coffee bean will undoubtedly continue with almost the same intensity as the demand for gasoline.

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